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  1. Service Objects
  2. Products
  3. Lead Validation - US & Canada
    • Does Lead Validation correct bad data?
    • How much does Lead Validation cost?
    • How does the Quality Score in Lead Validation work?
    • Can Lead Validation be integrated with marketing platforms and CRMs, like Marketo and Salesforce?
    • What countries does Lead Validation cover?
    • Do you have test data for Lead Validation?
    • Do you have sample API code for Lead Validation?
    • Where can I find a list of the inputs, outputs and error codes for Lead Validation?
    • I’ve signed up for a free trial for Lead Validation - now what?
    • How can I test your Lead Validation product?

    How does the Quality Score in Lead Validation work?

    The short answer is - it is complicated and that is a good thing.

    The long answer:

    We leverage our expertise on six critical elements (name, address, phone, email, business data and IP/device) of a contact record's data, cross-reference this with over 130 data points that can be derived from these elements and determine each element's authenticity and accuracy. We combine these results, along with some additional business intelligence, to deliver an overall quality score (0-100).

    We also provide the quality score for five of the key elements, so you can see the impacts of a particular element (and potentially make additional business decisions on these results as well).

    We have a number of great blogs that talk about Lead Validation, quality scores, and practical applications. 

    The best way to understand how it works is to grab a trial key and run some of your leads through the service to see the results.  And then give us a shout to see how we can help make the most of the service for your needs.

     

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    Records Validated
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    Since September 2001

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